Austin Board of REALTORs

Creative direction, campaign strategy, media buying, art direction, copywriting, graphic design, IA, web development.
(Work done at Mighty Citizen)

With the rise of trendy sites like Zillow and Redfin, local REALTORs were feeling cornered. This campaign drove home a simple fact—REALTORs help with the entire home-buying experience, in ways that apps can’t.

3.7% CTR.

Display

Campaign Strategy

The creative direction drove our marketing strategy: show pain points in paid media, highlight solutions in all the owned. With a little bit of humor and an endless supply of copy, our funnel took frustration from our target audience and turned it into smiles.

Print

Microsite

Microsite Page Templates

Campaign Board