Brand & marketing strategy, UX design, and creative direction.
Brand & marketing strategy, UX design, and creative direction.
Market research, UX research, creative direction, brand development, information architecture, visual design
Part of the University of Texas System, UTPB had a brand problem. For years they were known for their remote west Texas location, but a decade-long boom in the energy economy (wind and oil) brought transformational change to the institution — and no one knew about it.
As they barreled toward becoming the leading teaching institution in energy engineering, they needed a digital overhaul to communicate their value, growth and expertise.