Brand & marketing strategy, UX design, and creative direction.
Brand & marketing strategy, UX design, and creative direction.
Marketing strategy, brand management, content strategy, campaign development, art direction, copywriting, graphic design
Webster is a global university based in Saint Louis and operating 7 international campuses. I managed the creation of a new marketing funnel for admissions, strategically refreshing the brand across channels and audiences. The result was an integrated, evergreen campaign system — “You, Unlimited” —connecting admissions, enrollment, fundraising, athletics and executive communications.
Campaign branding
Viewbook spreads
Branded Icon System