Brand & marketing strategy, UX design, and creative direction.
Brand & marketing strategy, UX design, and creative direction.
Logo design, Brand identity system, Website design
Blue Sky is a construction and carpentry company that builds everything from residential homes to furniture. They needed a new logo to polish their marketing materials, but not lose their DIY sensibility.
The sawblade silhouette becomes a stand-in for sky, and its negative space, a rising sun.