Brand & marketing strategy, UX design, and creative direction.
Brand & marketing strategy, UX design, and creative direction.
Market research, UX research, content strategy and migration, information architecture, brand development, visual design
TASBO had an incompatible tech stack, leading to duplicate content and limited design flexibility. I lead a ground-up overhaul focused on content strategy, layout modularity and modernizing data flow.
Deep dive in organizational process, brand audit, stakeholder interviews, user research and UX recommendations.
With COPE as a mantra (create once, publish everywhere), I guided my team’s development of a strategic site map, using structured content to give users what they need and build a modular design system along the way.
A fully flexible system of module-based templates, giving content creators options for image sizes, hero states and button colorways. The design allows for the shuffle of modules, yielding an unlimited amount of unique page layouts, all within the CMS. All optimized for responsive.