Brand & marketing strategy, UX design, and creative direction.
Brand & marketing strategy, UX design, and creative direction.
Market research, naming, brand identity, messaging, information architecture, UX research, visual design
Women's Health and Family Planning of Texas needed a new brand and website. Their reproductive health mission was growing, requiring their new name be gender-inclusive and diverse.
My team gave them the most inclusive name we could think of and a visual identity framing their mission of bridge-building for families.
Bright, organic shapes provide a vibrant rhythm across email, social media, and collateral, tied directly to the new logo.